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Nand Kishore Chaudhary grew up in Churu, Marwar, and started off his carpet business with weavers from the ‘chamar’ caste, regarded as untouchables. Today, Jaipur Rugs is India’s biggest exporter of hand-knotted carpets. The company connects woven products directly to global markets, and employs a range of weavers, including tribal women. A focus on local inclusion and global trends led the company to be profiled as a case study by the late great Prof. C.K. Prahalad.
Each chapter in the book ends with advice for aspiring entrepreneurs. Learn how to dream, then make it come true. Create your own destiny; you have just one life. Creation gives the best fulfillment and gratification. Do not get distracted by comforts and easy money. To best understand the value of money, earn it with your own sweat. Startup life is full of ups and downs – learn to love a challenge.
Do not underestimate the challenges of doing business in India – red-tapism, corruption, chalta-hai attitudes, non-paying corporate customers, slow and erratic government decision-making. But do not give in to corruption or bribery, they will only suck away your time, energy and reputation. Every place in India has its ups and downs, learn how to find the balance.
Many entrepreneur learnings are also drawn from India’s rich spiritual traditions. Do your duty but also learn to detach yourself from the outcome. God has given you the biggest boon – life as a human being. Do your best and leave the rest to God’s grace. When you die, you can’t take your bank account with you – so it is better to leave a mark on society and make the world a better place.
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