Decor Interiorsus

Posted: Jul 1 2013

 

As the old saying goes, "It's not the destination, but the journey." While this can certainly be said for globetrotting adventures across the globe, the same principle applies when considering a home design project. The decisions about colors, textures, patterns and materials that homeowners make when planning to redecorate a room to create an entirely new aesthetic indoors are what make interior design so exciting – the finished product is just the bonus. Jaipur Rugs, Inc. is an organization that understands the thrills and adventure of the interior design journey, and it's happy to come along for the ride.

Jaipur Rugs' humble beginnings
Starting with just a pair of looms and the creative mind of founder Nand Kishore Chaudhary, Jaipur Rugs was born in 1978 out of one man's simple desire to produce the finest Indian rugs the world has ever seen. It wasn't long before those initial two looms multiplied into an operation of 20 looms managed by Chaudhury and some of the finest artisans of the day. This humble business quickly established itself as a rug producer of unrivaled quality and innovative designs.

Chaudhary has been described as a "visionary, man of the masses and a businessman with a heart of gold," and this characterization also lies at the center of Jaipur Rugs' company philosophy. Today, the company is based in Atlanta, GA, and features 1,000 looms creating flatweave and natural rugs with a unique blend of traditional and modern influences. That's not to mention the sustainable and adaptive business model that Chaudhury and his daughter Asha – Jaipur's president and CEO – have proudly honed over the years.

"Jaipur was created as a company, but became a mission to change the face of rural India with providing jobs for a better livelihood, sustainability of industry, and as my father says, 'bringing happiness,'" said Chaudhary. "Ultimately, we have a bigger purpose than just creating beautiful product; the beautiful product is just a reflection of how much passion goes into our ultimate mission and vision."

Indian artistry at the heart of Jaipur Rugs
One of Jaipur Rugs' core beliefs is in the transformative power of beauty, which is something the company puts into every product it creates. Jaipur's rugs provide fashion-forward colors and patterns specifically meant to bring happiness and comfort into the lives of customers. Under the leadership of Asha Chaudhary, Jaipur Rugs has seamlessly blended the best of modern designs from around the world with the timeless elements of her father's traditional India.

Luxurious materials like hand-knotted wool, smooth silk and ultra-soft cotton come together in these rugs to create an experience unlike anything else. For example the subtle yet stunning Andes Cornwall Rug offers a simple stone hue with horizontal stripes hand-woven from cotton and jute. As if the natural fiber wasn't beautiful enough, customers can take pride in the eco-friendly construction of the Andes Cornwall Rug.

Bringing the Jaipur journey home
Homeowners looking to breathe new life into their interiors can rely on the bold colors and eye-catching patterns of Jaipur Rugs. With design influences from Asia, Europe, South America and beyond, individuals are sure to find the right aesthetic touch to liven up their abodes. Customers have praised the signature design of products like the Barcelona I-O Jardin Rug, which brings floral patterns artistic color schemes to life while remaining versatile enough to complement a variety of settings. Home designers will marvel at the broad range of possibilities offered when taking the internior design journey with Jaipur Rugs.

"Have fun!" said Chaudhary. "Design is all about interrupting feelings and expressing ourselves. We have so many amazing styles, colors, and patterns; the best advice I can give is find what speaks to you and fits your life and you will treasure it forever."