NORCROSS, Ga. — Jaipur Rugs will produce a line of area rugs, pillows and poufs for Jennifer Adams Home.

Balancing timeless traditions with today's lifestyles, the collection, suitable for any decor, pairs vintage livability with modern function. Jennifer Adams' rugs, with their soft grays, blues and neutral colors, anchor any room, and the bright accents of the pillows and poufs provide the finishing touches to make a room unique.

Adams started her design firm in 1999 and has bedding, fabrics, furniture, pet beds and accessories in her portfolio. She can be seen on “The Better Show” on the Hallmark Channel and pens the nationally syndicated column, “Ask Jennifer Adams.”

"I'm so thrilled to share my new collection of area rugs, pillows and poufs! And I'm equally honored to be in partnership with Jaipur,” Adams said. “I truly admire their dedication to quality and improving the lives of their artisans. The timeless beauty, rich colors and lush textures of the collection will add so much to any decor, including my own.”

The Jennifer Adams Collection will be unveiled at the July 27-31 Las Vegas Market, space B-424 of the World Market Center.

"We're excited about the partnership with Jennifer Adams and even more excited that we will be launching in not just one but three categories.” said Asha Chaudhary, president and CEO of Jaipur. “It is always great to work with designers who have a style statement and Jennifer is a great example.”