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WHAT ADVICE WOULD YOU GIVE PEOPLE WHO WANT TO ENTER THE OUTDOOR INDUSTRY? GAYLORD: I think it's really important for people just getting into the industry to spend a lot of time at the retail level. Specifically, working with the retail salespeople and listening to the consumers and what they are asking for. Those retail salespeople are really the ones that are going to drive your business and your product. You then begin to develop a true understanding of their business and can help them grow. I have been able to gain so much knowledge from spending time with our retailers and really learning their business.
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