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Jaipur Rugs has added Coastal Living magazine to its growing roster of licenses. For the new program, which will start shipping in March and will be officially launched this summer at retail, Jaipur has created three groupings: ,399 hand-tufted rugs; ,299 indoor/outdoor styles; and ,229 dhurries. As the name would suggest, design themes are coastal and beachy, including a school of fish pattern in blue hues.
More licenses are in the works for Jaipur. Coming soon will be the launch of its designer program with Raymond Waites and others later in the year.
Also new from the company at market was a restructured hand-tufted rug line divvied by price bracket. The Poeme and BLue.CQ collections of New Zealand wool rugs are being expanded to further serve mid-tier retailers. A 5_-by-8_ is priced at ,399.
Ananda hits a higher set at ,599. Mythos and the poly-acrylic blend Fusion collections serve the lower end at ,299 each.
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