IF Design Award 2019

2019

Jaipur Rugs won the title for Corporate Social Responsibility Program of the Year. Jaipur Rugs aims to create a society where equality, justice, and peace prevail through socioeconomic development. It is committed to being an inclusive development practitioner promoting creativity everywhere it goes, especially in places where others are reluctant to venture.

The organization is working with 80 inmates across Jaipur Central Jail and Bikaner Central Jail to provide them meaningful and fulfilling work by teaching them the art of carpet weaving. At Jaipur Rugs we feel that the capacity to imagine brings motivation, which then adds to the prestige and prosperity of individuals if nurtured appropriately. Most of the prisoners come from economically weak backgrounds and are rarely literate. Jaipur Rugs has started an initiative to teach carpet weaving to inmates who are serving long sentences. The aim is to create sustainable livelihood for them so that they can support their families through it. The company is also helping in opening bank accounts for these prisoners so that they can receive the payment for their work directly in their accounts for the work they do. The AO rugs are designed and woven by the weaver themselves; they are a display of the weaver’s own creativity and ideas. For the first time ever, weavers become the designers of their own rugs and express themselves through their designs.